Overview

Brief:

Launch the Irish Tech Challenge initiative by the Irish Embassy, Technology Innovation Agency, and Department of Science & Innovation. Generate buzz and drive quality applications from promising South African tech entrepreneurs. Design a compelling brand, CI and associated marketing collateral to generate brand awareness, engagement and conversion.

Outcome:

Successfully launched an impactful event featuring an insightful panel discussion and keynotes from leaders like Irish Minister Brophy. Powerful branding and marketing rolled out across channels. Widespread awareness among government, private sector, and entrepreneurial communities. Influx of outstanding applications.