Objective: Activate Seequent’s brand in the African region

As the ongoing marketing agency our role is to provide comprehensive support to both global and regional marketing teams through strategic events and marketing services in Africa. The overarching objective was to amplify Seequent’s brand presence and foster lead generation through meticulously planned and executed events.

Outcome: Successful Event Activations for Lasting Impact

Firecracker has successfully executed three significant event activations for Seequent to date, including high-profile engagements like Mining Indaba and JMP Mali. Taking charge of project management, our dedicated team ensured the flawless execution of these crucial sales and lead generation events. From design and production to presentations, merchandising, and collateral, every element was meticulously curated and delivered on brand, on time and with exceptional attention to detail.

This outcome reflects our commitment to elevating Seequent’s market presence in Africa, establishing a foundation for sustained success in the region.